Tag Archives: Electric Vehicle

I Got to Drive a Tesla Roadster: Their EV Marketing is Spot On

Driving the Tesla Roadster is like being strapped to a rocket. Pure awesomeness. I am in one of the ‘Coolest Toys on Earth’.

Who, in their right mind, would turn down an offer for driving a Tesla Roadster? Who would not want to own this all-electric sports car if they could afford it? The answer: everyone I know – especially those EVangelists at Plugin 2012. I unfortunately can’t say the same thing about the Volt, LEAF, Focus Electric, and the handful of other models of electric vehicles out there. You know why – Tesla made a car that was worth something to the higher class folk, which then created desire in everyone else. All the other AutoOEM’s missed the mark, unfortunately, and are fighting an uphill battle – but in the next three years will finally ‘get it’.

I have heard and seen Volt and LEAF owners get crazy frustrated with people who ask the simple questions about their cars – how much was it, how much range do you get, can you take it on trips? Then with very little thought, these inquisitive people say something like, “Well I could buy a $23K Prius for that and do everything else that limits you. Why did you buy that?” Talk about an irate EV owner – yikes!

Have you ever compared a Porsche 911 to a Prius?

Have you ever asked why the owner of a Maserati bought one, and not a simple Dodge Neon (if they still sold them)?

The funny thing about electric vehicles is that Continue reading

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New Series About Electric Vehicles

It’s interesting how an industry I knew nothing about just a few years ago has now become my industry. And now … I want to help it.

There is a plethora of mis-information in the Electric Vehicle industry – not for the ones that live it day by day – but the managers, reporters, and enthusiasts that aren’t as well connected and plugged in as I have had the opportunity to be. I’m talking about the people that touch it often enough for it to be relevant, but not enough to be considered an expert. In the little part of the world where I romp – I would love change the world. I am that excited about using the knowledge, a good douse of experience and a passion for teaching to spur me on to help this industry to progress from the enthusiasts to the early adopters and over that big … scary … chasm.

Curve showing Innovators, Early Adopters, the chasm, and the mainstream

The 'Acceptance Curve' for any new technology or trend - this one thanks to Tim Barcz talking about Flickr

As part of an exercise in video production, editing, story telling and teaching, I will be using my industry as a way to prepare for bigger projects. I model this exercise after the little experiments and sketches that Leonardo da Vinci would practice with when he was working on a larger project. For many of his works, he would have little ‘problems’ to work out – how to position the person, how to lay the hands, how the cloth would fold on the person – and he would go on tangents trying different approaches, researching, watching other people, etc.

This video series is exactly that – a tangent, albeit a worth while one that has mini-goals in and of itself, part of a preparation for a bigger goal that is still cooking in the ol’ noggin.

New projects are fun … so let’s go!