Tag Archives: LEAF

I Got to Drive a Tesla Roadster: Their EV Marketing is Spot On

Driving the Tesla Roadster is like being strapped to a rocket. Pure awesomeness. I am in one of the ‘Coolest Toys on Earth’.

Who, in their right mind, would turn down an offer for driving a Tesla Roadster? Who would not want to own this all-electric sports car if they could afford it? The answer: everyone I know – especially those EVangelists at Plugin 2012. I unfortunately can’t say the same thing about the Volt, LEAF, Focus Electric, and the handful of other models of electric vehicles out there. You know why – Tesla made a car that was worth something to the higher class folk, which then created desire in everyone else. All the other AutoOEM’s missed the mark, unfortunately, and are fighting an uphill battle – but in the next three years will finally ‘get it’.

I have heard and seen Volt and LEAF owners get crazy frustrated with people who ask the simple questions about their cars – how much was it, how much range do you get, can you take it on trips? Then with very little thought, these inquisitive people say something like, “Well I could buy a $23K Prius for that and do everything else that limits you. Why did you buy that?” Talk about an irate EV owner – yikes!

Have you ever compared a Porsche 911 to a Prius?

Have you ever asked why the owner of a Maserati bought one, and not a simple Dodge Neon (if they still sold them)?

The funny thing about electric vehicles is that Continue reading