Tag Archives: marketing campaigns

Video: A Peak Inside Coolest Toys On Earth

Store front

With all the wind-spinners, it is hard to miss the store – but it is no wonder that people mistake it as ‘just’ a kite store. If they only knew …

So I have an interesting puzzle to solve: how do I get the ‘uninitiated’ to actually take the first step into the toy store that I work at? Almost everyone locally knows where it is. Thousands of people have driven by it. But most people think it is just a kite store. What if we tickled their curiosity with an epically fun peak inside? And what if those that have fallen in love with the store actually shared this video with all of their friends and family around Thanksgiving dinner? Watch below!

I believe once you walk through those doors, the rest will take care of itself.

One visit and either you will love it and be back for more or you’ll get all  Continue reading

The McDonald’s Daily Double: Are You Fooled?

McDonalds Sign "Try Our New Daily Double Just $1.99"

The McDonald’s sign that first attracted my attention to their “new menu item”

Ever since McDonald’s updated the design of their restaurant buildings from the crazy-clown red and yellow motif that seemed to eerily scream ‘come to me kids!’ to a more substantial and calming brick, glass, and yellow design with their built-in McCafe’s, I have frequented them much more often. Their image is heading in the right direction – different eating areas for kids, young folk, adults, seniors, etc. Muted tones. Fancier and more lifelike display of food on digital signage. It finally seemed like McDonald’s was going to re-image itself as a higher-end quick service type of restaurant. That was, until I got fooled by their Daily Double.

I had seen the sign driving by a local McDonald’s over the past few weeks suggesting I try a Daily Double. Finally last week, I decided to try this new ‘deal’. At first, I thought it Continue reading

The “Coolest Job On Earth” and a Video

See below for the video explanation of my latest ‘toy’ in my own office.

Watch out Cincinnati, here I come! I am very excited to formally share that I have accepted my new job as Business Development Manager starting in July. I am very sorry to say goodbye to my good friends at Eaton Corporation, but I have looked for the next step in my career and life now for a couple of years – so this works out really nicely. On describing the name of the new company, which just happens to be “Coolest Toys on Earth”, one of my work associates in Asheville said, “Jason, that sounds like it may be the Coolest Job on Earth.” I think my friend Eddie may be on to something.

“So what will you be doing?” is the question I get asked a lot. Well, I can tell you Continue reading