There is a such a huge difference between an announcement and a story – but too often people confuse the two. We can be much better communicators, things stick better in our memories and encourage us, if we tell stories rather than just announce things.
Let me give you an example.
A wedding announcement is usually a fun thing to get in the mail. It is usually printed on really nice paper, in a finely crafted envelope usually with colored ribbon or tissue paper, and sometimes even includes the picture of the engaged couple. The announcement will include information of when the wedding is and details about where it will be held. They are beautiful pieces of art that I have saved away the many I have received in my memory box. But for the most part, announcements are informational.
Now contrast the announcement with Continue reading