Ever since McDonald’s updated the design of their restaurant buildings from the crazy-clown red and yellow motif that seemed to eerily scream ‘come to me kids!’ to a more substantial and calming brick, glass, and yellow design with their built-in McCafe’s, I have frequented them much more often. Their image is heading in the right direction – different eating areas for kids, young folk, adults, seniors, etc. Muted tones. Fancier and more lifelike display of food on digital signage. It finally seemed like McDonald’s was going to re-image itself as a higher-end quick service type of restaurant. That was, until I got fooled by their Daily Double.
I had seen the sign driving by a local McDonald’s over the past few weeks suggesting I try a Daily Double. Finally last week, I decided to try this new ‘deal’. At first, I thought it Continue reading